Introduction to Marketing Essay Example | Topics and Well Written Essays - 2000 words - 2

Introduction to Marketing - Essay Example , branding, modifying and  influencing customer behavior and buying decisions.  All of such strategies are used to increase sales of products and services. Marketing has a lot of definitions. One of them defines marketing in a way such that it relates marketing to the way society promotes spending on  particular products and services. Marketing generally targets a specific consumer segment depending on the type of merchandise or service. It is very important for marketing initiatives to focus on customer needs and wants of the specific target audiences. Marketing is such a topic that covers a wide range of  aspects, which includes advertises, public relations, sales, and product promotions. Many people confuse sales with marketing, when the truth is the two are a lot different from each other. Sales involves activities which aim at getting a product or service  into a market, promoting the product, influencing the behavior of consumers, and influencing the consumer buying b ehavior. The actual function of a Sales division is to transfer the ownership of the products or services from the produces to the customers. The marketing and financial results of the companies depend on a number of interrelated internal and external factors. The analysis of these factors has been a constant concern for academicians and practitioners. The very complexity of this subject requires indulging into more narrow aspects of research of the issue. One of the many possibilities is that while seeing through the glass of marketing initiatives of a company, while assuming that such possibilities predetermine any contact between the company and the target market. These initiatives significantly influence overall growth and success of the company. However, the span of marketing initiatives as well as their influences are extremely wide and can hardly be analyzed at once as a single entity. One way to cover logically a part of such a broad picture is through analysis of the marketing division